Business Sustainability

Reconomy Reveals the Business World’s Biggest Sustainable Giants and Alternatives for the Travel Sector

Reconomy has revealed which of the world’s largest businesses are bidding to be named as the most sustainable company. The company has produced an algorithm which measures the strength of a business’ ethical messaging on social media and its individual business strategy.

About Reconomy

Reconomy is the environmental sector’s leading outsourced waste and resource service provider. With 25 years’ experience, Reconomy has a nationwide network of over 1,000 supply chain partners that are focused on minimising waste and promoting a circular economy. Reconomy is unique is in its ability to provide consultancy-led sustainability and circular economy solutions.

Waste Management

The waste management service has compared 157 of the world’s biggest organisations across 13 industries. Using Corporate Knights’ leaderboard and YouGov’s ranking of the most publicly perceived companies, each firm was analysed to reveal how many mentions of ‘sustainable’ related key terms were included in their business strategy and on social media. Key terms included ‘sustainability’, ‘renewables’, and ‘green energy’.

Considering the travel sector, one organisation maintained an authority for ethical business practices in lobbying for sustainable transport. Reviewing the data, it was revealed that the Clean Air Task Force (CATF) was the leading charity for sustainability pledges. The CATF mentions sustainability 228 times across its public and professional platforms. Overall, it ranked sixth out of the 157 organisations analysed. Their work involves prioritising solutions for the climate challenge. Preventing the use of carbonised fuel in transport is a focus for the organisation. 

Paul Cox, CEO of Reconomy, said: “Organisations are looking towards sustainability to produce a reformed focus for their businesses. The research reveals more than which companies are leading the way in terms of ethical management, it proves that all industries are pointing to a future where sustainability is a priority for all operations.

“This is being achieved through ethical production, smarter waste management, and understanding the long-term effects that businesses can have on the environment. Customers are demanding sustainability, and the best businesses are listening.”

Among their sustainable pledges includes the development of transportation conformity strategies to curb traffic and pollution growth with better travel options. The transport and air travel sectors contribute 25 per cent and 2.5 per cent of annual greenhouse gas emissions respectively. Sustainable alternatives for these sectors include greener alternative fuels, electrically powered vehicles, and carbon offset targets. The prominence of the CTAF in the ‘Sustainable Giant’s ranking proves that sustainable alternatives are a priority for businesses including those in the travel sector.

Cox continued: “All sectors and industries have a part to play in creating a sustainable future for both their customers and the wider public. Businesses are now understanding their practical impact on the environment, with travel and transport responsible for a large portion of greenhouse emissions. Ethical waste and fuel alternatives are the future for businesses in these sectors.” 

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