It may seem an unconventional collaboration that a leading sport publication would join forces with a hospitality mag but given the recent circumstances regarding Covid 19 and the global Lockdown it is an innovation that has already produced results.
SCRUM Magazine has over a ten year publishing history, become a leading and highly respected rugby focussed magazine. Based out of Edinburgh Scotland, they have covered every aspect of the sport including players, coaching, venues and suppliers with the highest standard of editorial content. As one of the most referenced sports publications in Scotland and the UK they are a voice for rugby as an industry and not only as a sport.
The Logbook, was first published in 2018 and from its first publication date was focussed on all aspects of the travel and hospitality industry. Covering major hotels, travel groups and key suppliers to the expanding fringes of the industry like glamping, small safari and tour groups and food and drink producers.
WHAT DOES THE COLLABORATION MEAN?
Functionally, with the two magazines combining forces while retaining their individual titles, their impact is expected to double. The audience numbers and engagement for both publications have already started to grow thanks to natural cross-over and the administrative strain that comes with running multiple magazines is now being shared.
WORKING TOGETHER TO BE STRONGER
Neither SCRUM Magazine or The Logbook have had to sacrifice any of their content or relationships to create the collaboration. A happy connection that has cost neither entity anything, the focus has been entirely on what can be done to enhance the client and reader experience post Lockdown and into the future.
With countries beginning to slowly open borders and revitalise industries, there are going to be many businesses collaborating to combine their strengths for the sake of their consumers. Many industries we considered powerful have atrophied due to this unprecedented low period while others have had the opportunity to rise above the canopy to become leaders. What businesses need to get rid of is the faith in a “historic business template.”
