Forward-thinking London based motion-gpx Square Bubble Factory and Madrid-based design company Wild Wild Web have partnered to launch the fashionable UBIK mask to protect people and curb the spread of coronavirus after quarantine. Aptly named “UBIK” – from the Latin ubiquitous (meaning everywhere) – this waterproof, antibacterial, breathable mask – available for adults and children – is made of quick-drying fabric, and features a pocket for an optional filter.
Founders Jon and Caesar spent many years living and working in Asia, where they witnessed the ebb and flow of the face-mask trend. They realised there was a need to turn this new, core wardrobe essential – whether advised or required by law – into a fashion statement and a desirable addition to the wardrobe.
Colour and design is what differentiates the UBIK mask. Reversible with pattern on one side and plain on the other, it can be worn to suit the mood of each day. Protective yet personal, the UBIK mask allows people to follow health guidelines without losing individual style. Manufactured in Barcelona, 5% of monthly sales revenue is donated to the Spanish charity “COVID Fighters”, assisting superheroes at hospitals and healthcare centres. Once this pandemic is over, UBIK’s goal is to create their own program focused on bringing quality healthcare, with an emphasis on disease prevention, to people in developing parts of the world.
“Masks may still feel like an unusual addition to our daily routines because of the way they conceal the parts of ourselves that are normally exposed, but that doesn’t mean our identities have to be hidden too. By opting for the right print to suit your own aesthetic and making a purchase you know will benefit those in need, wearing a face mask can become more than just our collective responsibility — it can be an entirely new form of self-expression” – Caesar Alvarez, Founder
UBIK masks are a crucial way for consumers to keep one another safe in public at this time. So go out and stay comfortable with a mask that speaks to your own style. It’s time to Rock the New Normal.
Available for adults and children
Reversible – plain or pattern
Waterproof, antibacterial, breathable, lightweight and quick-drying fabric
Pocket layer for an optional filter
Price: £17 / 20% discount for pre-order (before 15 June)
· Outer fabric: Interlock 100% polyester with waterproof DWR finish (C-6).
· Inner fabric: Interlock 100% antibacterial polyester (ag+) and breathable.
· Pocket layer for an optional filter.
· Viscose layer: Lightweight, breathable and highly absorbent.