Glamping Hub, the world’s leading booking platform for unique outdoor accommodations, today unveiled a reimagined logo and kicked off the first phase of a comprehensive rebranding effort across all channels. The company partnered with Origin — an outdoor-centric creative agency based in Canada — to distil its brand essence, simplify its message and cement its position as a leader in the space.
“With our new logo and branding, we are taking the experience back to nature,” said founder David Troya. “Glamping is about spending quality time in the places and spaces that are truly special.”
Troya designed the original Glamping Hub logo himself: a simple red yurt with leaves sprouting from the roof. Later it was recast as a shaded tent, but he never truly felt that this camping-oriented visual was representative of all that is glamping: amazing treehouses, decked-out domes, cosy huts, rustic A-frame cabins and everything in between. The new logo depicts a treehouse (one of Glamping Hub’s most popular accommodation types) neatly interwoven with a leaf and uses a fresh green colour scheme.
“Glamping means many things to many people, but extraordinary spaces are always at the core,” Troya explained. “We wanted a logo that reflects the inherent uniqueness of these kinds of experiences.”
The rebranding effort represents not only the evolution of Glamping Hub as a company but also the transformation of the industry as a whole. According to a September report from Grand View Research, the glamping market is expected to be worth over $4.8B in 2025, and with over 31K accommodations in 115 countries, Glamping Hub is an established leader in the space.
“Glamping has grown from a passing trend into its own solidified niche within the hospitality industry,” says Danielle Kristmanson, Principal and Creative Director at Origin. “With this project, Origin was able to get down to the core of Glamping Hub’s brand identity, then reimagine it and express it in fresh new ways.”
The new and improved web experience will be simpler, more visual in nature and rooted in the idea that glamping is about connecting with the world’s most special places and spaces. Accommodation photos will be larger, the content will be richer, and the brand will have a more consistent look and feel across every channel. These updates will roll out in phases over the coming months, starting this week with the new logo and colours. To learn more about what it means to glamp with Glamping Hub, check out our Why Glamping Hub video, here.
Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L.Bean, Lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a bilingual suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the U.S.