The Logbook

The Logbook. December 2018 Edition.

Feedback for the December 2018 Issue.
“It looks great.” Aymen Boulehmi, head of marketing. Goolets.
“Thank you very much Donnie! The feature looks great and our team enjoyed checking out the other stories on your website.” Lena. Lady Elliot Island. 
“I like it very much and it has also been a pleasure working with you.” Amparo Barón Fernández de Córdoba, founder of Glamping Cadiz.
“Donnie and his team do an incredible job at highlighting and bringing exposure to the many incredible accommodations we list on Glamping Hub. From igloos in Finland to private islands in Colombia, it is so fun to see them featured on The Lost Executive, where travellers around the globe can learn more about our site. If you are looking for quality content about your properties and a fantastic long-time partnership in a brand, then Donnie and the Lost Executive are for you.” Armstrong, Partnership Manager,  


What has made 2018 magnificent and what can be done to make 2019 even better? This is the question that we have been asking the businesses included in our end of year edition.

It is an important question to ask, and it’s something we’ve asked ourselves as well. We’ve found that as the end of this year approaches it is a waste to bundle all the experiences, both good and bad, into a package and label it “2018.” What a waste to simply categorise and store the experiences of an entire year!

Every challenge and hurdle, every obstacle thrown into the road and every unexpected turn is a lesson that should be valued. Every solution, split-second-decision and leap-of-faith is a triumph that should be celebrated.


No business is absolute. Every single company in the world, from those dreamy start-ups to those fifth-generation monopolies run and prosper off the ingenuity, united focus and ambition of the people involved. In this issue, we’ve taken the time to speak with a number of businesses in the glamping, safari and cruise industries regarding what has made this year magnificent. With a focus on their staff and what they consider to be their triumphs, one of the most important things for them all were the relationships.


Every business will testify to the importance of relationships with their clients but for many this is mostly lip service. Then, you find a business such as Exclusive Tents who consider their clients more as friends and family members than just paying customers. In late 2017 one of their client’s resorts were devastated by a flood and Exclusive Tents donated essential component parts to them. Thanks to this and their ongoing support the resort re-opened a year later.

There is a business trend to automate as much as possible, the aim of this is to encourage less time to be spent on processes and more time to be spent with customers. But the result seems to be causing many customers to be alienated as the gap between client and provider widens.

Thankfully, 2018 has seen businesses of all sizes devote an increasing amount of time and resources to full this gap and engage their customers. If anything, this year has proven that engaging clients and customers more will always have positive outcomes and there is always room for further growth.

Family is important. Remember who is in yours.

Happy festivities.